For the eighth year in succession, tyre brand Falken is launching a special sales campaign for the tyre changeover season. From 15 September to 30 November 2018, customers purchasing a set of Falken winter tyres from participating dealers will receive a Shell prepaid card to the value of EUR 20 which they can use for fuel or shopping.
In addition, participants in Germany and Austria will have the opportunity to win a seven-day FTI holiday for two to Abu Dhabi for the 2019 Red Bull Air Race, including five-star hotel accommodation. Other prizes include 24 Shell fuel vouchers each to the value of EUR 100, and 100 Shell V-Power SmartDeal vouchers enabling winners to buy Shell V-Power fuel at the same price as standard fuels at participating filling stations. In other countries carrying the campaign, the prize draw will feature ten Nitro snowboards in a limited-edition Falken design.
The campaign will be activated in the retail sector by the use of POS materials and by advertising in high-reach online and TV channels.
This winter the special offers apply to the purchase of a set of FALKEN winter tyres in series EUROWINTER HS01, EUROWINTER HS01 SUV, EUROALL SEASON AS210 und EUROALL SEASON AS200, EUROWINTER VAN01 or EUROALL SEASON VAN11 in sizes of 16” and over.
“We are delighted that our sales promotion campaign, which offers a host of advantages for our tyre dealers as well as thousands of consumers, is growing more popular by the year”, enthuses Markus Bögner, Managing Director and COO at Falken Tyre Europe GmbH, about the launch of the special offer. “We are continuing to develop the concept and take it to other countries; this season will be the first to include Greece.”
This year the campaign will take place in Germany, Austria, Poland, Bulgaria, Belgium, Luxembourg, the Netherlands and Greece.